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Highland Family Medicine

Highland Family Medicine – Rochester

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Highland Family Medicine – Urgent Care – Rochester

Highland Family Medicine serves the Rochester community with a focus on Urgent Care and Primary Care. The clinical team brings experience across a range of conditions and stays current with evolving treatment guidelines to deliver evidence-based care.

Continuity of care is a priority at Highland Family Medicine. Patients who return to the same provider benefit from accumulated clinical knowledge and a therapeutic relationship built on trust and mutual understanding.

Our Services

Urgent Care

Our urgent care services are designed for conditions that need prompt attention but do not require an emergency room visit. We treat sprains, minor fractures, lacerations, infections, fever, rashes, and flu-like illnesses. Walk-ins are welcome.

Primary Care

From annual wellness exams to managing multiple chronic conditions, our primary care team handles the full spectrum of adult health needs. We prioritize clear communication, on-time appointments, and a follow-up system that keeps nothing falling through the cracks.

Patient Experience

Patients visiting Highland Family Medicine for the first time often note how different the experience feels compared to larger, busier facilities. The 1-star rating across 1 reviews reflects a smaller, more attentive practice environment where individual needs are remembered from one visit to the next.

Insurance & Payment

Highland Family Medicine participates in a wide network of insurance plans to serve the diverse needs of the Rochester patient population. Prior authorizations, referrals, and insurance-related paperwork are handled by the administrative team to minimize disruption to the patient's care journey.

Frequently Asked Questions

Will urgent care share my visit information with my regular doctor?

Most urgent care practices provide a visit summary that can be shared with your primary care provider upon request, helping to maintain continuity of your medical record.

What types of tests are available at urgent care?

On-site diagnostic capabilities typically include rapid strep, flu, and COVID testing, urinalysis, basic blood work, and X-ray imaging. More complex testing may require referral to an external laboratory or specialist.

When should I visit urgent care instead of the emergency room?

Urgent care is appropriate for conditions that need prompt attention but are not life-threatening, such as sprains, minor cuts, ear infections, fever, or urinary tract infections. Chest pain, difficulty breathing, signs of stroke, or severe injuries should be directed to an emergency room.

Rochester patients looking for a reliable provider will find Highland Family Medicine at 777 S Clinton Ave, Rochester, NY 14620. The practice can be reached at (585) 279-4800 during business hours. The team is committed to prompt responses to patient inquiries.

Opening Hours

Monday8:30 AM – 5:00 PM
Tuesday8:30 AM – 5:00 PM
Wednesday8:30 AM – 5:00 PM
Thursday8:30 AM – 5:00 PM
Friday8:30 AM – 5:00 PM
Urgent CarePrimary Care
(585) 279-4800urmc.rochester.edu
Monday: 8:30 AM – 5:00 PM Tuesday: 8:30 AM – 5:00 PM Wednesday: 8:30 AM – 5:00 PM Thursday: 8:30 AM – 5:00 PM Friday: 8:30 AM – 5:00 PM
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