
Highland Family Medicine serves the Rochester community with a focus on Urgent Care and Primary Care. The clinical team brings experience across a range of conditions and stays current with evolving treatment guidelines to deliver evidence-based care.
Continuity of care is a priority at Highland Family Medicine. Patients who return to the same provider benefit from accumulated clinical knowledge and a therapeutic relationship built on trust and mutual understanding.
Our urgent care services are designed for conditions that need prompt attention but do not require an emergency room visit. We treat sprains, minor fractures, lacerations, infections, fever, rashes, and flu-like illnesses. Walk-ins are welcome.
From annual wellness exams to managing multiple chronic conditions, our primary care team handles the full spectrum of adult health needs. We prioritize clear communication, on-time appointments, and a follow-up system that keeps nothing falling through the cracks.
Patients visiting Highland Family Medicine for the first time often note how different the experience feels compared to larger, busier facilities. The 1-star rating across 1 reviews reflects a smaller, more attentive practice environment where individual needs are remembered from one visit to the next.
Highland Family Medicine participates in a wide network of insurance plans to serve the diverse needs of the Rochester patient population. Prior authorizations, referrals, and insurance-related paperwork are handled by the administrative team to minimize disruption to the patient's care journey.
Most urgent care practices provide a visit summary that can be shared with your primary care provider upon request, helping to maintain continuity of your medical record.
On-site diagnostic capabilities typically include rapid strep, flu, and COVID testing, urinalysis, basic blood work, and X-ray imaging. More complex testing may require referral to an external laboratory or specialist.
Urgent care is appropriate for conditions that need prompt attention but are not life-threatening, such as sprains, minor cuts, ear infections, fever, or urinary tract infections. Chest pain, difficulty breathing, signs of stroke, or severe injuries should be directed to an emergency room.
Rochester patients looking for a reliable provider will find Highland Family Medicine at 777 S Clinton Ave, Rochester, NY 14620. The practice can be reached at (585) 279-4800 during business hours. The team is committed to prompt responses to patient inquiries.
| Monday | 8:30 AM – 5:00 PM |
| Tuesday | 8:30 AM – 5:00 PM |
| Wednesday | 8:30 AM – 5:00 PM |
| Thursday | 8:30 AM – 5:00 PM |
| Friday | 8:30 AM – 5:00 PM |